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UNICORN

Features

Bidder Code unicorn Prebid.org Member no
Media Types display TCF-EU Support no
User IDs none USP/CCPA Support check with bidder
Supply Chain Support check with bidder COPPA Support check with bidder
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_unicorn hb_bidder_unicorn hb_adid_unicorn
hb_size_unicorn hb_source_unicorn hb_format_unicorn
hb_cache_host_unicor hb_cache_id_unicorn hb_uuid_unicorn
hb_cache_path_unicor hb_deal_unicorn

bid params

Name Scope Description Example Type
placementId optional Your placement ID 'rectangle-ad-1' string
accountId required Account ID for charge request (provided by UNICORN) 12345 integer
publisherId optional Account specific publisher id. '67890' string
mediaId optional Publisher specific media id. 'example' string
bcat optional for Prebid.js Blocked IAB categories ['IAB-1', 'IAB-2'] [string]

publisherId as integer is also supported on Prebid.js

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